Logan Group’s Qianhai Project Achieves Sales of More than RMB10 Billion, Setting the Benchmark for High-Value Projects
Publish date: 02.02.2021 Size: TTT
Logan Group (3380.HK) recently sold more than 1,000 units of its high-profile project, Logan • Sky Boundary, in Shenzhen, with sales reaching over RMB10 billion. The project took only seven months from land acquisition to capital return, achieving high-quality levels of construction and a fast turnover in the first-tier city of Shenzhen. The success of the project sets the benchmark for high-value properties in high-potential cities, demonstrating Logan Group’s strong competitiveness.
Located in Qianhai Bay, Logan • Sky Boundary is the first residential project of Logan Group in Qianhai Free Trade Zone, and its 15th transit-oriented development (TOD) project of "Rail + Real Estate" in Shenzhen. In order to build the high-quality project with such a quick turnover, Logan utilized comprehensive product standardization and an efficient operation system, through business process optimization, delicacy management and process innovation, to achieve a substantial increase in organizational capabilities and operational efficiency.
Logan Group continues to strengthen its market penetration in Shenzhen. From Logan • Acesite Mansion, Logan • Carat Complex, Logan • Acesite Park, Logan • Acescene Park, to Logan • Sky Boundary, Logan Group has delivered extraordinary sales performance and continues to build RMB10-billion sales level project models, with each one now a new landmark in the city.
Faced with new regulations and increasing competition in the real estate market, Logan Group’s high-quality and rapid developing operation model has formed a large-scale replication capability, which builds an even more resilient business model for the Company to improve capital efficiency, enhance risk resistance capabilities, and maintain its leading profitability.